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Telling Stories With Cars

Thursday, November 7, 2013

Combining racing intuition, photography, cinematography and authenticity, Jeff Zwart, racer and commercial film director tells stories with cars. Translating the feel of the vehicle into a high action, emotional force to show real car doing real things, Jeff shares  his creative process and some of the amazing ‘stories’ he’s worked on over the years with Diego Rodriguez, Partner, IDEO.