Research

If They’re Not Ready to Change Gears, Specialized Companies May Be Left in the Dust

A research study by the Stanford Graduate School Business on the motorcycle industry found that the longer a company has served a particular market, the more challenging change will be. While specialization can lead to popularity and profits, long lasting specialization and changing consumer tastes, can be fatal especially with competitors ready to address these new trends. 

1.3 million for three new Stanford research projects to reinvent plastics and their use

Stanford University’s Precourt Institute for Energy and Woods Institute for the Environment will fund three new research projects to make and use plastics more sustainably. One project lead by William Tarpeh, assistant professor, chemical engineering, reimagines manufacturing for plastic car components.

Stanford discovery could pave the way to ultrafast, energy-efficient computing

Stanford engineers have overcome a key obstacle that has limited the widespread adoption of phase-change memory which is thousands of times faster than conventional hard drives. “The big appeal of phase-change memory is speed, but energy-efficiency in electronics also matters,” Eric Pop, professor of electrical engineering said.

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